That's Advertainment!
from the product-placement-is-so-last-year dept
We've discussed this issue before, but now Hollywood has apparently really jumped onto the idea of "advertainment" or "branded content", where advertisers pay for a portion of content which will either get their names noticed or their products displayed in a positive light. Think FedEx in Cast Away or BMWFilms. Now, however, some studios are looking specifically for advertainment vehicles, pointing out that commercials and traditional advertising are a dying breed. And, oh yeah, don't call this product placement, because it goes many miles beyond that - with the advertising company much more involved in the content creation process as well. Some of the comments from the folks in the article focusing on this market are a little bit too Hollywood - as they seem to forget that if the message is too overt, people are likely to react badly. One thing Hollywood isn't usually known for is its tact and subtlety.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
More jobs for creative people
Such strategies would go back to the 1970s model of Corporate Socialism, when big corporations offered a lot of fringe benefits and jobs to marginally useful functions. The 80s/90s saw an era of more competitive/vicious capitalism, because there were a lot of new, poorer countries in the capitalist game. When those countries get richer, we could go back to a softer capitalism.
[ link to this | view in chronology ]
Re: More jobs for creative people
As a wardrobe stylist, Im starting to get a lot of work in this area...but hell, I'd love more.
[ link to this | view in chronology ]