Charging For Online Content Still Hard To Do
from the well,-of-course dept
Yet another study pointing out that most people really don't want to pay for content, though, it once again, seems to confuse services with content. It also says that content providers are trying to figure out how charge for things that once were free. That, of course, is the wrong way to go about things. You should never try to "take something away" and charge for it after it's been free. People simply won't see the value. There's a ridiculous quote from Newsweek's Michael Rogers saying that, "There is too much free stuff out there. We have to wait until it all clears up." He might be waiting for quite some time. What he should be doing is figuring out what kinds of services they can offer on top of their content which allows them to make money. That's what a good business does.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
