Operation Sign 'Em Up - Recruiting For The Military In A Digital Age
from the recrafting-the-military-image dept
There's certainly a lot of focus on the armed forced of the US these days, so it's interesting to read about their latest tactcics in trying to sign up new recruits. After realizing that their old advertising campaign just wasn't cutting it, the military has decided to reshape its brand to get some attention from the youth of today. That has meant a cutting edge website, video games, reality TV, and more exciting advertising (many of which we've discussed before0. So far, they claim it's working. While some of this makes perfect sense, I must admit I find it a little scary that people feel our armed forces need to be "marketed" to new recruits. This makes it sound like they're trying to trick kids into joining, instead of letting them make informed decicions about what's best for their lives.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
No Subject Given
[ link to this | view in chronology ]
Re: No Subject Given
[ link to this | view in chronology ]
No Subject Given
[ link to this | view in chronology ]
Long term trend
The demography of the US military is already changing; contrary to Vietnam-era stereotypes of ghetto kids, most personnel today are whites from small towns who can't afford college. In another few decades, the military will no longer be a way for working class kids to get educated/trained; it will become a selective institution for college-graduate athlete-techies.
[ link to this | view in chronology ]
Re: Long term trend
[ link to this | view in chronology ]