The Secrets Of Drudge Inc.
from the how-to-make-money-in-online-content dept
Whether or not you like Matt Drudge and his website, you have to admit that he's built a very viable business for himself. How has he done it? While this article explains the specifics of how Drudge makes plenty of money, the simplest explanation is that he (unlike so many media organizations) has learned to really take advantage of the internet as a medium. He does stuff cheaper and faster than other news organizations, and that makes it easier for him to profit - all via advertising (even in this "advertising slump"). This is what the big companies don't get. They think they can simply move their current business model online, rather than taking advantage of the specific benefits of the internet.
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Drudge and Internet Business
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Parasitic Model
Drudge is also depending on popup/banner ads for revenue, but as popup/banner blockers become more common, we'll see if his revenue won't also disappear.
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Re: Parasitic Model
It really helps to read the article before responding...
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Re: Parasitic Model
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Re: Parasitic Model
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Re: Parasitic Model
The reality is that there are 100's of more precise competitors to Drudge out there, and they will slowly diminish his franchise.
It is amazing how economic models work, from selling widgets to media on the internet...
Tom
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