Google Inks Amazon To Comprehensive Search And Advertising Deal
from the taking-over-the-world dept
I'm being a little misleading in the topic choice for this post, as I actually think this story is being underhyped (something you're not likely to hear me say very often). Not many people have made a really big deal about Google's plans to put advertising on content sites, but now that they've announced a deal to do so with Amazon.com, people should start to think about how this could fundamentally shift the way online advertising works. Unlike other claims in the past from online ad placement companies talking about "targeted" ads - Google really does have everything it takes to provide exceptionally targeted, non-annoying advertising. Putting those ads, then, on an actual e-commerce site, should be interesting. What if it allows Barnes & Noble to put their own ads on Amazon's pages? Either way, I'm beginning to wonder why anyone would bother with any other type of advertising these days.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
It is a problem
It seems more webmasters who belong to the ad networks that show google ads, are starting to realize that the google ads are advertising their competitors. A couple have stated they won't show them because of this.
Personally I don't care as money is money and I just show them on a humor site I have.
It will be interesting to see what happens in amazon's case.
[ link to this | view in chronology ]
Re: It is a problem
[ link to this | view in chronology ]