T-Mobile Runs Campaign To Promote Mobile Internet
Apparently the "build it and they'll flock to it like SMS" strategy that carriers were employing for their latest internet services isn't exactly working out. T-Mobile is gearing up for a huge ad campaign across Europe to convince people why they need to start using their mobile data services, because just waiting for them to figure it out doesn't seem to be generating much traffic. Of course, the downside to these campaigns is that they're often going to be seen as pure overhype when the services don't work nearly as well as planned.
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