In The Hands Of Geeks, Web Advertising Actually Works
from the well,-look-at-that... dept
This article is actually from last week, so I missed it when it first came out, but I still think it's worth posting. Basically, it's a Fortune article realizing that (oh my goodness!) the type of advertising found on Google actually seems to work. Big companies are finally realizing that unobtrusive, but very relevant text ads are much more worthwhile than annoying, flashy, intrusive ads. It's about time. This is why I still believe that Google's move to put their ads on content sites is a much bigger deal than most people realize. It's going to put some serious hurt into just about every other online ad selling business. If I were running a content site that sold ads (and, no, we have no plans to do so), I don't think I'd want any ads other than relevant, Google-style ads.
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The good thing about Google's ad system is that they require the ads to be relevant - and if they're not, they disappear. So, the ads, which aren't intrusive at all, often provide very useful information.
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Fools!
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