Google Advertising Catching On
from the well,-of-course... dept
We've been saying for a while that Google's latest moves mean a complete change in the way people view online advertising, and it seems like people are finally starting to pick up on this. The NY Times has an artcile talking about Google's position in the market, and mentioning that the success of their advertising system makes it very difficult for anyone else to compete with them. Meanwhile, others in the ad industry are just now catching on. They have a quote from someone at an online marketing firm saying, "we are learning that old-fashioned interruption marketing just isn't working." Kind of scary that they need to "learn" that fact. It's pretty obvious to just about everyone who isn't in marketing, I guess.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
