People Research Big Ticket Items Online
from the oh,-what-a-surprise dept
Here's another study in the "man, that's obvious" category. It seems that while sellers of big-ticket items (cars, houses, etc.) are complaining that people aren't buying their goods online - what is happening is that more and more "preliminary research" is done online. Sellers need to stop thinking of online and offline as completely separate, and realize that they combine to offer a single buying experience for the consumer.
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