Gateway Unfolds PC-To-Electronics Plan
from the no-big-surprise-there dept
This probably isn't that big of a surprise, but Gateway, in their struggles to find relevance have been increasinlgy made moves that show they want to be Apple of the PC world - expanding beyond just PCs into the consumer electronics/"digital lifestyle" world. Of course, Sony already has some claim to that role. Gateway's latest announcement makes that strategy clear. Given the position they're in, this makes sense. However, there's still a huge uphill battle for them to deal with in terms of execution. Convincing people to buy consumer electronics products from Gateway may still be a stretch. Their big pitch appears to be that all the products they sell will work well together. That might convince some, but in an era of open standards, most people pretty much expect any set of consumer electronics products to work well together (even if they don't in practice).
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Tween the lose of identity, the cost of changing to a electronics company, and the costs of training and supporting on the new equipments, that 'quick return to profitability ain't gonna happen.
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Gateway Plasma's
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