Good Technology Buying Neomar

Good Technology has apparently admitted that later this week they'll announce that they've acquired Neomar, and will use their technology in the latest version of their software. Good was already an investor in Neomar, and it sounds like a situation where Neomar was probably struggling and Good wanted to make sure they kept the technology for themselves to use. What I'm confused about is why admit to the fact that they're announcing the deal on Wednesday? Once the news is out, why wait?
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