Companies Quit Spending On Latest Nifty Gadgets
from the yes,-but-at-what-cost? dept
Once again, it appears that companies (or reporters, depending on how you look at it) are missing one-half of the old "cost-benefit equation". In the late 90s, everyone skipped the cost side of the cost-benefit equation. For the past few years, we've pointed out that everything has shifted over to the other side, and companies won't spend because they only look at the costs - and never the benefits. Now, some are complaining that the economic downturn is making some companies not invest in new "gadgets", like RFID, tablet computers and 3G mobile phones. Of course, the article seems to ignore the benefit side of the equation again. If investing in these items is more costly than the expected benefits, then companies shouldn't invest. However, the article quotes analysts who seem worried that these companies aren't investing in the new gadgets just for the sake of keeping up with their own bloated predictions from a few years ago.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
