Online Advertising Is A Hit
from the well,-look-at-that dept
While most people were looking the other way and arguing whether or not anyone would ever pay for content online, the online advertising industry has gone and made itself respectable. More and more, companies are reporting that the online advertising market is rebounding. Of course, it isn't true for all sites, and some are clearly doing better than others. However, the traditional advertisers have finally gotten around to understanding how online advertising works and what to expect from it. At the same time, more and more people have shown up online - and, as the article says, wherever there's a crowd, there's an advertising opportunity. Of course, this isn't an endorsement of annoying intrusive ads - which tend to do more to anger users than anything else, but it does suggest that there are certainly business models that can survive online via advertising.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
On-Line Advertising
/Bob
[ link to this | view in chronology ]