Message On The Bottle

from the who-needs-wine-snobs-any-more? dept

Some design students in the UK asked to design "the wine bottle of the future" came up with the Self Cooling Animated Wine Bottle, that includes a miniature video screen that plays a short video giving people some background on the wine, and telling them what foods it goes well with. The bottle also (as the name implies) has the ability to cool itself. Of course, while there is something neat about all this, I'm wondering why they wouldn't want to just print that sort of info on the label if it was so important for anyone to know about it.
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