Downloading The Future Of TV Advertising

from the give-people-what-they-want dept

For all the fear that TV executives have over things like TiVo and Replay letting people "skip" the commercials (to the point that TV execs said those who skipped commercials were stealing TV), we've always maintained that giving people a choice is better. If the commercials were any good, people would want to watch them. That explains the immense traffic that went to sites like adcritic and the number of people who watch the Super Bowl just for the commercials. Now, someone at Business 2.0 has said that the recent hype over the new (brilliant) Honda commercial is the future of advertising. His point is that the ad was shown just on UK TV, but has become such a phenomenon that millions more have seen it as it was passed around on the internet. I don't think it's the "future" of advertising. I think it's been the "present" of advertising for some time - but advertising execs just hadn't caught on to that fact. People need to realize that any content is basically promotional material and if you're going to be "giving away content" (which is really what ads are) then you might as well make it content that people want. Unfortunately for advertising execs, that actually takes some work.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    Aaron Anderson, 23 Jun 2003 @ 12:21pm

    AdCritic - $70 per year?

    AdCritic used to be one of my favorite sites. Then they went pay-for-content, which I don't have a problem with, but $70? No way. Especially as how none of the content is really theirs anyway. If it's really really good, I'll find it on a P2P program or another website. RIP AdCritic.

    link to this | view in thread ]

  2. identicon
    David, 11 Oct 2006 @ 7:04am

    erotica amateur lesbians teen model bbs

    This is the world's largest sex portal, it presents tons of XXX vids: fee amateur big boobed anime women. Have a nice day!

    link to this | view in thread ]


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.