Hello, It's Your Favorite Song Calling - The Ring Back Tone
It appears that people are going to figure out a way to charge for just about anything when it comes to mobile phones. While most people, by now, know about the popularity of customizing your phone with different ringtones, how about customizing the "ringback tone". It turns out that the ringback tone is the normal "ring ring" noise you hear in your phone between the time when you dial, and when whoever you're calling picks up. Now, some enterprising companies have realized that they can replace that noise (at a fee, of course) with whatever sound you'd like. So, instead of hearing "ring ring", anyone who calls you can hear your favorite song for a brief snippet, until you pick up the phone. To keep it from getting too confusing, many companies still overlay a quiet "ring ring" sound. Otherwise, many people think they've been put on hold. At least, with this, you're not necessarily annoying the people around you. You're just confusing the people who call you.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
Ring Back Tone for Corporate Market
[ link to this | view in thread ]