Salesforce.com Accuses Rival Of False Advertising
from the the-leader-in-hype dept
One thing you notice if you (unfortunately) have to read press releases and/or marketing material on a regular basis is that (believe it or not) every company out there is the "leader" in some market - even if the market is so narrowly defined as to only include that company's products. It's almost a joke, these days, and I usually wonder why anyone bothers to include such ridiculous language in their marketing materials. Well, it appears that Salesforce.com takes it so seriously that they've filed a federal complaint against rival Upshot.com for saying that they were the "leading web-based sales-focused CRM solution." Meanwhile, a third competitor, Salesnet, has smartly put out a comment saying "It's disappointing that the latter two have chosen to focus their energy on squabbling for attention rather than delivering value to their customers." I'd say that company is the leader in opportunistically spinning stories about their competitors to focus on themselves.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
