Bad Summer Movies Wither On The Web Grapevine
from the opinions-matter dept
Yet another article showing that the movie industry is slowly (very slowly) realizing that the internet community has a big impact on how well a movie does. While the movie studios are still spending millions on huge promotional campaigns and brand name stars - bad word-of-mouth online is killing business for a number of movies this summer. There have been other similar stories, but it's clear that for all the talk from the movie industry about how they know the importance of the online opinion - they still aren't sure what to do about it.
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Hmm...maybe that was the point...
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