What Has Sheep Shagger And Bluetooth Got In Common?

I had no idea that people spent so much time "naming" their mobile phones. At a recent conference a company used their software to connect to various Bluetooth enabled devices and find out just what people call their mobile phones. The answer, unfortunately, isn't always pretty. Most of them seem to be plays on people's names and the phone itself. However, "sheep shagger" just makes you want to stop asking these sorts of questions.