Where's Jeeves?

from the not-quite-as-catchy-as-Where's-Waldo? dept

Search is hot again, thanks to the recent success of Google and Overture, leading to serious consolidation in the space with Yahoo buying up Inktomi and Overture (and via Overture, Altavista and Alltheweb). With Microsoft gearing up to enter the market, analysts are focused on the three horse race between Google, Yahoo and Microsoft. Not happy at being ignored, it appears Ask Jeeves wants to remind people they still exist (possibly to get enough attention to be acquired). They're starting up a new ad campaign, but will leave out their "mascot" butler from the ads. The idea (which seems like a bit of a stretch) is that people who are used to the butler will wonder what happened to him, and will go check out Ask Jeeves' search engine. Consider it the Where's Waldo strategy of marketing.
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  1. identicon
    chris, 12 May 2006 @ 10:18am

    where is jeeves? because i dont know.help me look for him.

    link to this | view in thread ]

  2. identicon
    Anonymous Coward, 24 Aug 2006 @ 4:08pm

    link to this | view in thread ]

  3. identicon
    Anonymous Coward, 9 Mar 2007 @ 6:52am

    Bring back damn Jeeves!

    link to this | view in thread ]

  4. identicon
    betty, 26 Apr 2007 @ 6:52am

    im betty

    im betty, jeeves' long lost wife. i miss him and he cheated on me and i hate him and he has cooties.

    go to hell jeeves. i love you. but still, go to hell.



    *cries in a corner*

    link to this | view in thread ]


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