Corporate Sponsors Of Open Wireless Access?

from the interesting-idea... dept

Wed, Aug 13th 2003 11:57am — Mike Masnick

In the ongoing battle between free vs. fee WiFi, people on the paid-WiFi side keep asking where's the business model for free WiFi. While it's been explained many times (usually to bring in more customers...) there are a number of different business models that free WiFi can take. Here's an example of a slightly different one. Wired Magazine, which has recently gone wireless crazy (think they regret their name?) has decided to pay for the "unwiring" of NYC's Union Square Park (press release, since no major news source seems to have picked up on the story yet). Of course, free WiFi in NYC parks has been a big thing, but is usually looked down upon by those in the "established" wireless industry for not having any business model. This, however, shows a potential business model for free WiFi in open spaces: corporate sponsorship. I'm not sure how the Union Square deal will be set up, but Wired Magazine is clearly getting some promotional value out of it. I could see similar setups, where free WiFi in public places is "sponsored" by certain companies. That is, when you first open your browser, a proxy server takes you to a quick page that just says "this free WiFi brought to you by..." and lets you go on your merry surfing ways. Thanks to DailyWireless for pointing out this story.

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

1 Comment

If you liked this post, you may also be interested in...

Reader Comments

Subscribe: RSS

View by: Time | Thread

Jeff, 14 Aug 2003 @ 11:11am

I logged onto Wired's Union Square Wi-Fi network t
... with a Palm Tungsten C. Only the north side of the park gets a strong enough signal for a connection. After logging on, there is a splash page with an ad for Wired -- nothing major, and it only shows once so you can ignore it and go about your surfing.

This was on Wed., July 30.
[ link to this | view in thread ]