Missing The (Power) Point
from the it's-a-tool dept
Following on yesterday's Wired Magazine article by David Byrne talking about PowerPoint as an artistic medium, here's the counterpoint from PowerPoint hater, Edward Tufte. He declares that PowerPoint is evil, and then fails to show how the technology is evil at all. Instead, he makes generalizations about people using the tool incorrectly. He specifically suggests that PowerPoint makes people stupid. There's no denying that many people use PowerPoint badly, and rely on it too much, but there are others who use it well. Blaming the tool on bad use is simply a crutch for someone who hasn't figured out how to use the tool himself. Once again, I'll repeat a quote from an article we posted a few weeks ago: "Which came first on the evolutionary ladder, stupidity or PowerPoint?"
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Tufte loves "information density" and for that, he dislikes PowerPoint and almost anything to do with computer displays. They can't get 1000dpi and the applications waste the few pixels they have with tons of crufty widgets that don't mean anything. Some of his works are really attractive, and some make me want to "explore" the information at great length. His books show some amazing design examples which can fill your afternoon.
Unfortunately, they fill your afternoon. Few of Tufte's favorite pieces pass the "digest at a glance" test. Business slide shows are intended to be the sidebar margin to a spoken presentation, especially for non-expert speakers. Experts have little trouble sticking to an agenda and sharing a vision with words and gestures. Non-expert speakers will never match them, but have never spoken so eloquently as they do now.
Tufte and Kai both like to experiment and stumble onto beautiful toys, and they both encourage that as a development method for other people. Spend a while exploring and you're sure to find something novel that you didn't expect. PowerPoint and Excel and Photoshop are designed for production work, where users don't seek the playful joy of discovery, but the predictable path to their desired document; and barring any bugs and a tiny bit of training, these applications each give a very predictable interface which drives the user interaction directly toward that goal.
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