Shopping Sites Finally 'Fessing Up On Total Price
from the took-'em-long-enough dept
I'm still surprised it's taken this long, but online travel sites are finally realizing that adding a bunch of taxes and fees later on to the total bill is pissing off customers who feel that they're getting lied to and ripped off. So, now, a few of them are starting to show an option for "total price" that reveals the real price that the user will be paying. It appears that Travelocity is leading the pack with this one, though some of the others are looking to catch up. They're all still displaying the misleading "base price" at the beginning to keep customers from immediately jumping ship (and later discovering the extra charges) - but they're being more upfront about the real charges right after that. It's good that the industry is finally coming around. It's still unfortunate that some believe that customer loyalty and happiness is so unimportant that they'd rather be misleading than honest.
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Eliminate the middle man... yeah right.
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shopping sites - total price
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Loyalty?
Online companies are learning that price is what matters to online shoppers, and online customers have no loyalty. So is it surprising that the online sellers are now emphasizing price, without concern for building loyalty?
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No Subject Given
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No Subject Given
This has happened on two separate calls I made, so its not a mistake, its policy.
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