Web Has An Impact On Offline Shopping
from the no-surprise-there dept
While it's a bit surprising to me that this is still an issue, here's a bit more proof that people learn about products online that they later buy offline. In fact, the web has a larger impact on offline shopping than on online shopping. This suggests that online advertisers should be less concerned with things like "click throughs" and more concerned with building brand.
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Offline Shopping
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Advertising?
However, I aggressively block Web advertising in my browser. If I want to know about a product or service, I will go looking for that information. "Don't call me, I'll call you."
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Re: Advertising?
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