Today's Web Designer Needs To Know What Works For Google Too
from the it's-a-new-type-of-job dept
With the increasing importance of showing up in high places on search results, companies are no longer just looking for someone who can design them a nice website. They want someone who can design them a nice website while also optimizing it for search engines. There have always been web designers, and there have been "search engine optimization" experts for a while - but companies are now looking for the combination of both skills. Of course, it does make you wonder if things are moving in the wrong direction when people are designing websites for search engines, rather than the other way around.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
No Subject Given
Remember your school days and English composition? Good informative pages include some introductory preamble that orient the reader to the subject at hand, rather than skipping ahead and launching into arcane details. They may assume the reader has a cursory understanding, but if it may be read in isolation, it should recap a few points that help the reader know what you're talking about.
Google just happens to (1) try to find relevant pages based on the content early in the page, and (2) show search results with blurbs in proximity to the searched terms.
If you're writing informative pages, then good composition will pay off at Google as well. The key concepts that people seek won't be buried below the fold (or five screenfuls down), they'll be mentioned near the introduction to the thesis.
When visiting a result with keywords higlighted, it's ideal for the first highlighted words to be in the middle of the thesis, and still quite good if it's within a paragraph.
[ link to this | view in thread ]
just one information to web designer
[ link to this | view in thread ]