Radio Stations Haven't Cracked The Internet Market
from the wonder-why... dept
For all the talk about how radio stations were learning to embrace the internet, it appears that listeners are telling quite a different story. Now that Arbitron is measuring webcast listeners as well, it turns out that only two of the top twenty webcast radio stations are from actual radio stations. Of course, this should probably be a clue to both the music industry and the radio industry (or should we just say Clear Channel, since they are the radio industry these days?), but it's unlikely they'll get the message. The fact is that people are sick of the same dreadful music being played over and over again and they want something new and better - and neither the big label music industry nor traditional radio seems to be giving it to them. When listeners have a choice, they go elsewhere.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
ugh
[ link to this | view in thread ]
Re: ugh even more.
Back to AM!
[ link to this | view in thread ]
radio
[ link to this | view in thread ]