Can Spam Be Stopped By Focusing On Legitimate Mail?
from the coming-from-a-different-direction dept
The NY Times is taking a look at yet another way many companies are looking to stop spam. Instead of focusing on identifying the characteristics of spam and filtering them out, this approach is to identify legitimate email and letting it through. Reading through the details, this is really just "authenticated" email - an idea that is hardly new. The premise is that if you can definitely identify the sender of the email, it's much easier to track them down and get them to stop spamming. It appears that the big ISPs are all working together on such a system - but not everyone agrees how it should be done. In fact, many of those ISPs don't even agree that there should be a standard - since any standard will end any differentiation they might have on "better" spam fighting tools (though, if all the other ISPs agree - and it does cut out spam, there goes that argument anyway). Since no one wants to force a complete infrastructure overhaul on email, they say that any such system would be voluntary, but that anyone who didn't follow it would have their email subject to additional spam scrutiny. As they say, using the authentication method would create an "express line" for legitimate emails. Still, many legitimate email marketers say that the ISPs plan will leave the system open for hacking spammers to hack into "approved" servers, and send out legitimate-looking emails. These marketers would prefer a system based on digitally signed certificates going out with each email. While some get upset whenever anyone mentions the idea of "authenticated sender", it still sounds like the most reasonable plan I've heard.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
Span...
The interesting thing is I have never had a false positive... A few emails have come close, but it has never once labeled a good email as spam. It
even picks up the "thank you" and Microsoft support fake trojans because I labeled them as spam (it took 4 or 5 of them before it learned to
reject them). Over the last couple of months I have gone for 4 or 5 days at a time without seeing a piece of spam....
[ link to this | view in thread ]