Getting Mobile Customers To Sell Their Minutes

from the unique-strategies dept

Picking up on a strategy used by consumer products companies in poor countries, shrinking the size of a single unit to make it more affordable, a wireless carrier in the Philippines lets those who buy a large chunk of airtime minutes sell those minutes in small bits. This lets more people use their mobile phones, since they couldn't otherwise afford to buy larger buckets of minutes, while also giving a source of income to more enterprising mobile phone owners. Seems like a pretty creative solution, and as we move towards a world where mobile devices can double as our wallets, we should expect to see more such creative uses that change the way we view mobile commerce.