Sony, Intel Team Up On Mobile Multimedia

Any time you get two big companies teaming up to do something, it gets press coverage, even if it's not that big of a deal. Sony and Intel are teaming up to "bring better quality" multimedia to mobile gadgets. They're apparently going to come up with their own applications and services for Intel-based phones. This is a typical Intel practice - to help jumpstart a market they're interested in, they'll start creating their own applications. All of it is (of course) designed to sell more chips. Historically, the applications they create really don't make that big of a splash in the marketplace, and are quickly eclipsed by others who are focused on the market. Besides, if the goal is really to create "better quality" multimedia options, why limit yourself to just working with Sony?