The Very Impressive Virgin Mobile USA MVNO
Today Virgin Mobile USA, a Mobile Virtual Network Operator announced that they had passed the 1 Million subscriber mark in just 16 months. That's a staggeringly successful growth rate, exceeding the previous gold standard held by Virgin Mobile UK. Techdirt has closely followed Virgin's emergence, launch, and climb, and our past Virgin Mobile posts can be found here. The growth of Virgin Mobile more than validates the market for MVNOs. There are many brands that are more popular than Virgin in the US that could have been equally, or more successful if they had launched an MVNO (and executed as well as Virgin...ah the catch!) Looking forward, Virgin Mobile stands to gain greatly with WLNP, since they are a late entrant to the market, and laws liberating locked-in customers work to their advantage. Also, a co-marketing arrangement starting with MTV, and an older one with SprintPCS will further drive adoption rates. The only threats to Virgin Mobile are from other MVNO entrants, and if the major carriers finally figure out segmentation (exception: Nextel gets it.)Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Indian owned companies in USA employ only Indians
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Indians in the US
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