Wall Street Journal To Count Online Subscribers

from the all-the-same-to-us dept

Yet another indication of how the news media is moving online. The Wall Street Journal is now going to start counting online subscribers in their overall subscription count. The idea, of course, is to present higher numbers for the sake of advertisers (even if different advertising shows up online as in print), and to suggest good demographic numbers for advertisers.
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  • identicon
    Beck, 3 Nov 2003 @ 7:08pm

    Poll:

    When you go to a newspaper site and click on an article and they stop you and ask for your zip code and year of birth, do you give correct information?

    link to this | view in chronology ]

    • icon
      Mike (profile), 3 Nov 2003 @ 7:35pm

      Re: Poll:

      Oooh. Excellent idea. I will now add that as a poll to Techdirt (assuming you don't mind?).

      My personal answer: No. Either I don't fill out the info at all, or I use the "example" data provided or nonsensical/amusing data.

      link to this | view in chronology ]

      • identicon
        Beck, 3 Nov 2003 @ 7:43pm

        Re: Poll:

        Sure, add it, it'll be interesting. I wonder if anyone at all gives correct info? I usually use the example data too. If they were smart they would use a non-existent zip code as the sample so they could filter those out, but they probably use a valid local code.

        link to this | view in chronology ]

        • identicon
          Oliver Wendell Jones, 4 Nov 2003 @ 8:48am

          Re: Poll:

          I provide actual data. I don't give out personal information, but if the year I was born, my gender and a zip code is going to help them make money to continue to provide me with free news stories, then it's a price I'm willing to pay.

          link to this | view in chronology ]

          • identicon
            Director Mitch, 4 Nov 2003 @ 9:26am

            Re: Poll:

            I make myself into a 95 year old woman living in a totally different part of the country. I wonder if they will send me a pop up greeting when I turn 100?

            link to this | view in chronology ]


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