DirecTiVos Selling Like Crazy
from the didn't-see-that-coming? dept
Everyone who has a TiVo seems to love it, but they've always had trouble getting sales. The number of "will TiVo survive" stories, at points, seemed to outnumber the number of TiVo's sold. While TiVo has been trying to partner with cable and satellite providers as a channel, the only big one they've been able to land is DirecTV. DirecTV has offered TiVo boxes for years, but now, for no clear reason they can't keep them on the shelves. Shoppers ordering the combined DirecTV/TiVo offering are finding out that there's quite a delay. Part of this is apparently due to DirecTV cutting the price in half after someone realized that the initial price is a hurdle, and lowering that one-time hurdle means a lot more people will get hooked on the recurring service fees. If anything, DirecTV might want to consider going even lower. Imagine how many people would sign up for a "free TiVo" even if it meant paying a monthly service fee.
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I think us tivo worshipers have to be very worried that if tivo became too popular it would become enemy #1 of the TV industry and that would get very ugly.
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I just bought one of these DirecTiVo systems last week, and it's great. I love it. It's worth $99 for the box and $5/mo for the service. Would the box be worth $299 to me? No way. Would the service be work $13/mo? Nope. It's cool, but it's not that cool.
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I don't get it
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