E-Commerce Backlash
from the not-a-great-user-interface dept
An interesting comparison of the process of shopping in a mall compared to shopping online. While many e-commerce hyping articles focus on the benefits to shopping online, there is something to be said for some (but certainly not all) of the offline experience as well. One interesting suggestion in the article is, instead of just kicking you out of the site after you finish a purchase, sites could link to other "interesting" sites. The problem here, of course, is how do they determine what's interesting, but it is a creative way to try to build some brand loyalty by adding a touch of personality to the shopping experience.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
No Subject Given
This is why Amazon and Ebay will continue to have near monopoly size market share for ecommerce.
If people want to buy online, they should just forgo the search engine and use amazon or ebay.
[ link to this | view in thread ]