Most People Want Opt-In, Not Opt-Out Spam Legislation
from the seems-obvious-enough dept
While it's been clear for some time that spam legislation that requires an "opt out" offering wouldn't work, we now have proof in the complete lack of effect had by the CAN SPAM act. Of course, our elected officials, who are supposed to represent the will of the people, never bothered to take a poll. If they had, they would have discovered that the vast majority of people favor an "opt-in" standard for stopping spam. Of course, the big marketing firms that contribute to political campaigns don't like that idea (even if they're shooting themselves in the foot by encouraging more spam), and made it clear to US politicians that the completely useless CAN SPAM was the way to go.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
spam lobby
Probably because the spam lobby snookered them into believing that taking serious action against spam would ruin the economy, or some such rot.
the big marketing firms that contribute to political campaigns don't like that idea (even if they're shooting themselves in the foot by encouraging more spam)
Good luck convincing the marketing droids of that last part. They seem to believe the opposite: that more advertising is always better, even when people say they hate it.
[ link to this | view in thread ]