The Line Between Commercials And Content Continues To Blur
from the but-advertisers-still-don't-know-what-to-do dept
All the broadcasters and advertisers who scream out and complain that TiVo is killing their business continue to miss the point: good content attracts viewers - and just because it's advertising, it doesn't mean it's not good content. Thus, it's a little amusing to see the utter surprise as advertisers begin to realize that if they create good ads people will seek them out - even on TiVo. From the article, they almost sound concerned that the "reach" of their advertisements may extend beyond the TV slot that they bought. Update: In related news, it looks like American Express has taken a page out of the BMW playbook and are getting ready to release a series of short "webisodes" starring Jerry Seinfeld to attract more people to their site.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
