Stop Focusing On The Technology, Focus On How It's Useful
from the just-a-reminder dept
We've mentioned this before, but the whole focus on "blogging" itself seems to get too much attention, compared to what it's actually useful for. Over on the corporate side of Techdirt where we provide daily information and analysis to companies - in the form of a blog - we tend not to use the word "blog" unless we know we're dealing with people who are quite familiar with the term. We've found that it focuses the conversation in the wrong direction. In fact, a large percentage of our customers have no clue what a blog is even though they're using one every day. It appears that the folks at Disney have realized the same thing. Tim Bishop has a great post talking about how Disney started using blogs, RSS and aggregators by making sure no one heard those three words at all. Instead, they made them fit into existing structures and processes - just making them much more useful. Ross Mayfield has more details.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
