Carriers Clinging To Outdated Business Model Ideas
In a way this is a complementary article to my post earlier about carrier stubbornness getting in the way of wireless data adoption. David Deans takes a Verizon Wireless exec to task for declaring that they must "own the customer" when it comes to wireless data services. They can try, but they'll fail. Instead of focusing on the tollbooth, they should be focusing on creating an open environment that encourages innovation in the mobile data space. That's how the so-called "killer app" will be created - and not by figuring out how to shackle down the customer in a way that forces them to open their wallet wider. Giving customers useful services will open up tremendous business models. Trying to create a "planned economy" situation in the wireless space is a doomed plan.
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Owning the customer
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