Moblogs Have Become Flogs?
3D Technology Used For Advertising Beer

Internet Radio Will Soon Sound More Like... Regular Radio

Overhype

from the here-come-the-ads dept

Wed, Mar 24th 2004 12:34am — Mike Masnick
If you thought one of the nice things about internet radio was that you didn't have to sit through ads, we've got some bad news for you. It turns out that a bunch of online radio stations, including those from AOL, Yahoo and Live365, have teamed up in order to sell traditional-style radio advertising across all the stations. Since they've been having trouble selling regular radio ads, by teaming together (behind a company named Ronning Lipset Radio) they're hoping the combined audience can entice advertisers to give internet radio a shot. AOL and Yahoo both claim that the amount of advertising will be far less than what's found on traditional radio - but you can almost hear the silent "for now" added to the end of that sentence. In the meantime, satellite radio stations are still making a go of it without any advertising at all...
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

6 Comments

If you liked this post, you may also be interested in...

Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    Anonymous Coward, 24 Mar 2004 @ 5:50am

    satellite radio advertising

    Satellite radio does have advertising and if any one says differently is lying. I had Satellite radio for 3 months and 70% or more of the stations had advertising. So, why would anyone pay for what they can already get for free?!?!?

    [ link to this | view in thread ]

  2. identicon
    tomj, 24 Mar 2004 @ 7:24am

    Just use Shoutcast

    Well, most shoutcast stations don't have commercials.  And if they do and you don't want to listen, just use StationRipper.

    [ link to this | view in thread ]

  3. identicon
    Bryan Price, 24 Mar 2004 @ 7:52am

    Commercials free commercial radio...

    I'm currently listening to a commercial radio over the Internet. The really weird/bizarre/zeitgeist thing about it, since it is a commercial station (Clear Channel no less) and with the current webcasting rules about commercials, I'm listening to it totally commercial free. I get an inane sequence mixture of song bits, a woman with a British accent saying "Audio stream returns in moments", self promotion and stupidity
    Pun theater!
    (dog barks in background)
    Male 1: Cockerspaniel.
    Male 2: I would, but he might have worms.
    Male 1: Huhh???????
    Male 3: I get it...
    Sorry.
    I understand that this is geared towards their demographic. I also wonder if that were to actually be aired, would that be considered "indecent" and get the DJ fired?

    [ link to this | view in thread ]

  4. identicon
    Anonymous Coward, 24 Mar 2004 @ 8:11am

    Re: Just use Shoutcast

    yea...

    I often listen to Digitially Imported (di.fm)
    100% ad free... very popular

    [ link to this | view in thread ]

  5. icon
    Mike (profile), 24 Mar 2004 @ 8:45am

    Re: satellite radio advertising

    Which system did you have? XM used to have commercials, but recently got rid of them to better compete with Sirius.

    [ link to this | view in thread ]

  6. identicon
    Jim Kloss, 24 Mar 2004 @ 3:47pm

    No Subject Given

    One of the great things about running a small, independent webcast like Whole Wheat Radio is that we can make up humourous 'ads' that don't sound like ads. We just tell people about our experience with various 'products'. It's word-of-mouth advertising and because we're not paid to do it, it's more honest and powerful than paid advertising. And none of sounds like 'ads'. I guess we're not advertising at all huh? Just informing people of music, software, services and cleansing agents they might want to buy.

    Big-boy webcasts that used canned ads only increase the little non-commercial webcast potential audience. Thanks AOL, Yahoo and Dead365!

    [ link to this | view in thread ]


Moblogs Have Become Flogs?
3D Technology Used For Advertising Beer
Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

Friday

19:39 Important Announcement: Techdirt Is Migrating To A New Platform (0)
More arrow

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.