Is Gmail Creepy, Illegal, Or Does It Really Not Matter?
from the and-will-anyone-care? dept
Well, it was not at all difficult to predict that Google would eventually launch an email product. Plenty of people knew that. However, we also predicted the fact that folks would freak out over the privacy issues of sticking Google ads in email. It certainly didn't take long. You don't have to look very hard to find stories with all sorts of scary quotes about how Google's decision to place ads in their email product is potentially illegal or just plain creepy. The thing is, I doubt it's going to make an ounce of difference to the average user. Most of them will say they really don't care if Google's contextualization bots pick out keywords from their incoming email for the sake of advertising. However, what should be fun is hearing all the stories of very poorly placed ads. Back when Google first launched their contextualized advertising for content pages, a story spread about how some newspaper that was running a story about a stabbing murder case was showing "contextualized" ads trying to sell you on a set of knives. It's a bit amusing when it's in a news story - but people might get a bit more offended when something like that shows up in their personal email. Still, I would bet that the concerns are far outweighed by the convenience and the "I really don't care" attitude most people have. On a separate note, it appears that (at least at this moment) the second result if you do a Google search on google email points to Techdirt. Isn't it great that it points to use before it points to the actual Gmail product? And, yes, we're getting a lot of random traffic from that search.
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(Ah, read the TOS for Hotmail, Yahoo mail, etc. accounts lately?)
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It seems unclear exactly what they'll be doing but I suspect the ads will be inserted into e-mail in the same sense they're currently inserted into searches.
As your read e-mail, boxes will come up along side/on top/inline with keyword driven advertising.
So you basically have hotmail, minus 90% of the screen pollution, with a 1 gig mailbox and good/fast search tools. What advertising remains will be eerily targeted in Google's usual fairly useful way.
I call it being a major success fairly quickly.
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gmail
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Better than the other companies
https://adwords.google.com/support/bin/answer.py?answer=6119&topic=19
Looks like the ads are on the right-hand side and are clearly marked, just like the search results. That debunks the notion that the ads would be inserted into emails.
I read someone saying "This is like Google interrupting your phone coversation to tell you about a new restaurant," which just strikes me as bogus--you pay for phone service, and evidently with Gmail the ads aren't even in the same area as the email. This reminds me more of when you go to the grocery store and buy cat food. On your receipt, you may get a coupon to buy some more cat food for 50 cents off. That ad is targeted based on what you bought, so it's more useful than a coupon for car wax or something. I've definitely never seen a customer look at their receipt and get worked up because they got some coupons based on what they just bought. The analogy doesn't work completely though because with free web mail you're getting the groceries for free. :) I'll be giving it a try for the storage space at least; I hate clearing the spam out of my inbox every few days.
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