People Relate Personally To Their Computers
from the anthropomorphic-tales dept
It appears that people tend to believe the computers they use have human characteristics, which often makes them much more loyal to a particular computer. The study focused on students using machines in a computer lab, and saw that certain students always wanted to use the same machines - even if others were free. The researchers are suggesting that computer makers start to take this into account in their advertising, and focus more on the human-like characteristics to entice buyers to buy their particular machine.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
Human Nature
IMHO, I will tend to try to use a specific computer repeatedly ( like when I was in college ) if ONLY for the simple fact that I knew that terminal to be fairly reliable, defragged & not loaded up with PSP software and a bunch of spyware. I really don't believe people are experiencing " human characteristics " from the terminals as much as likening it to people choosing to sit @ the same lunch table or cubicle each day ... we know what to expect, and it is how a majority of people tend to react when given the choice of something they know or another option.
[ link to this | view in thread ]
No Subject Given
[ link to this | view in thread ]
What?!
[ link to this | view in thread ]
Testing the theory
[ link to this | view in thread ]
It is true that comptuer is replacing human
[ link to this | view in thread ]