Chinese Internet Filters Not Effective
Gadget Overload

How TiVo May Help The Web

Predictions

from the unintended-consequences dept

Mon, Apr 26th 2004 1:28pm — Mike Masnick
Web advertising is making a big comeback just as TV advertising may be losing steam. These two things may not be a coincidence, as a new study suggests that advertisers are looking to move their advertising dollars to the web, as they fear the impact of TiVo-like devices on their television commercial spots. Of course, if advertisers (as they're likely to do) insist on creating more annoying and intrusive ads online this plan will backfire. However, they should look on this as an opportunity. Smart advertising (not intrusive, not annoying) that actually gives people something they want will be a lot more cost effective than blind TV advertising where you hope people are paying attention.
2 Comments

If you liked this post, you may also be interested in...

Reader Comments

Subscribe: RSS

View by: Time | Thread


  • identicon
    Oliver Wendell Jones, 26 Apr 2004 @ 2:45pm

    Network Adverts?

    Anyone other than me annoyed at the constant barrage of "bottom right corner animated with sound" adverts that a lot of cable networks are using?

    Spike TV seems to do this a lot, and although I dont' recall for sure if it was Spike or not, I was watching something last week and every few minutes a baseball would fly across the screen and appear to crash in the bottom right corner of the screen, accompanied by the sound of the crowd cheering. During a show I'm trying to watch, this is annoying and I eventually gave up and changed channels to something less intrusive.

    [ link to this | view in chronology ]

  • identicon
    TAD, 27 Apr 2004 @ 8:35am

    No Subject Given

    Tivo is just about dead. I find that I'm watching more TV downloaded off of torrents from sites like Suprnova.org No commercials to fast forward through - some HDTV quality shows.

    Only thing Tivo really gives me now is the ability to pause live TV.

    [ link to this | view in chronology ]


Chinese Internet Filters Not Effective
Gadget Overload
Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

Friday

19:39 Important Announcement: Techdirt Is Migrating To A New Platform (0)
More arrow

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.