Not Many Redemptions Of Pepsi iTunes Songs
from the throw-out-the-caps dept
I don't think this is all that surprising, but for all the hype around Apple's deal with Pepsi to give away "free" iTunes songs with a winning Pepsi cap, only about 5% of the winning caps have been redeemed. I'd imagine that most people don't even notice the caps, while a good portion of those who do notice it don't care, don't use iTunes or don't want to bother. From both Apple and Pepsi's standpoint it seems like a wonderful giveaway. They get to promote huge numbers of giveaways - but only have to pay for a few.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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And I got flack
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Not worth the time ...
Oh yeah ...
I'm going to go to a Pepsi sponsored website, waste 15 minutes signing up for ITunes WHILE conveniently providing Apple ( who will invariably share data ) with the RIAA my full name, address, & everything else the RIAA needs to institute a lawsuit against me.
All for a " free " song ?
It's much easier, safer & invariably a wider selection to continue using Kazaa & Morpheus.
It's the same thing with Coke and some promotion where you have to go to a website, provide everything but the amount you spend a month on Pr0n all to just " see " if you " might " have won something.
Keep the " prizes " ... sell the product for a reasonable rate.
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Re: Not worth the time ...
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Re: Not worth the time ...
Sad of you to be so trusting in light of the Gestapo tactics of the DMCA & the RIAA ...
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