IPWireless Tries To Clarify PCCW Wireless Broadband
Yesterday I wrote about PCCW's wireless broadband announcement in the UK and noted that the FT mistakenly called it WiMax. Derek chimed in with more details pointing out that it's not even "pre-WiMax" but a completely different wireless standard, UMTS TDD, using technology from IPWireless. Now, IPWireless is scrambling to get the message out there that this trial is with their technology. The writer at FT definitely deserves some of the blame for simply assuming this was WiMax (especially when WiMax doesn't exist), but it seems like IPWireless should have worked with PCCW to make some sort of joint announcement. For example, yesterday's Vodafone announcement clearly focused on the fact that they were using Flarion's FLASH-OFDM technology. Since all three broadband wireless technologies are competing, the marketing aspect is going to be quite important. Having a major news publication mistake UMTS TDD for WiMax is not good for companies like IPWireless.
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