Car Dealers Slowly Understanding What The Internet Means

from the took-'em-awhile dept

Last time I bought a car, I went through Car Buying Tips in great detail and ended up getting a price well below invoice and significantly lower than what Edmund's called the "true market value" - which they claim is what you should pay. Best of all, the process went very quickly when dealing with the dealer (mostly via the internet) - because I was informed and didn't need to be bothered with various tricks. While I may not have brought in as much money directly from the car, I also didn't waste their time. It appears that more car dealers are beginning to recognize that the informed customer isn't always a bad customer. They're willing to pay a reasonable price and they don't need to be worked on for wasteful hours. What's most amusing about this article, though, is that there are now two types of dealers. The showroom dealers who like finding uninformed suckers and pushing the hard sell on them for hours at a time, and those who prefer to just get hot leads off the internet, sell more cars, and make more commissions (often based on number of vehicles sold - and not for how much).
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  • identicon
    Anonymous Coward, 11 Jun 2004 @ 4:39pm

    No Subject Given

    My friend just test drove a mini cooper, and the dealer pulled this "Well, these are hard to come buy right now, but I'd be willing to let it go for 24K." Keep in mind this was a 2002 model and a new mini has a range of: $16,999 - $20,449.

    link to this | view in chronology ]

  • identicon
    Lisa11, 23 Jan 2009 @ 3:47am

    hi

    The information you have provided is really useful and great.
    Lisa11


    New Cars

    link to this | view in chronology ]

  • identicon
    Jun, 8 Dec 2010 @ 2:52pm

    Bad Credit Auto Loans

    It's true. Now that people have access to resources that are experienced int he industry, they are becoming more aware of things that would have before been ignored. I think it's a great thing!

    link to this | view in chronology ]


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