Online Privacy Policies Meaningless If No One Reads Them
from the what-about-EULAs? dept
In a can-of-worms style legal ruling, a judge has dismissed a case against Northwest Airlines concerning how they treated customer info. It's already well known that many web surfers ignore privacy policies or simply assume that, if there's any privacy policy, their info must be safe. However, in this case, the judge ruled that Northwest did not violate its privacy policy in giving out customer info, because there was no evidence anyone actually read the privacy policy! In other words, even if a company has a privacy policy, it doesn't matter, because no one will read it at all. While this (rightfully so) worries many consumer advocates who are now pushing for federal privacy laws, it also opens up other possibilities. Almost no one reads software end user license agreements. In fact, that's one of the reasons why adware is so common - because companies hide the fact that they're installing all sorts of junk on your computer in the EULA. However, if you took this particular ruling and applied it to the EULA, you could conceivably claim that no EULA is valid, because there's no evidence anyone read it either. In the meantime, though, this ruling really just confirms what most people already knew in the first place: most privacy policies are completely meaningless. The only difference is they used to just be meaningless to the company and now they're meaningless under law as well.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
bad decision
The joke is that for practical purposes there's no enforcement of privacy policies anyway.
[ link to this | view in thread ]
No Subject Given
[ link to this | view in thread ]
Re: bad decision
[ link to this | view in thread ]
Re: bad decision
[ link to this | view in thread ]