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1. 

   dorpus, 19 Jul 2004 @ 11:28am

   
   

   Exclusion Effect

   But that's just it, luxury brands pride themselves on being sold only in exclusive boutiques, keeping out the common rabble who wear t-shirts or have dark skin. If soccer moms or negroes driving cars thumping rap music are wearing luxury brands they bought online, it's bad for the brand's image.
   
   

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2. 

   DV Henkel-Wallace, 19 Jul 2004 @ 11:29am

   
   

   It's part of the marketing effort

   After all, who wants a leather watchband / 2K mechanical watch that doesn't keep good time when a rubber casio fits better and works fine even if you get it wet? Or a heavy leather Hermès bag with handles of an impractical length?
   
   Their "value" is their snob appeal. Not being online connotes "exclusiveness" as much as the impracticality of the products they sell.
   

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3. 

   dorpus, 19 Jul 2004 @ 12:45pm

   
   

   Re: It's part of the marketing effort

   Yeah, on my last trip to Japan, I was subjected to a form of torture where I had to accompany a professional dance instructor on a shopping trip to clothing boutiques in Ginza. Shiny black purses the size of cupcakes, fur boots with 7-inch spikes. They looked like cheap sex shop toys, but were selling for thousands of dollars. The stuff was probably designed by fat Italian guys snorting coke and smearing each other with brown stuff.
   

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