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The problem is that marketers have smoked so much crack that they mostly are going overboard.
They've become so information hungry that they think knowing every single detail will allow them free reign over your wallet. I'm sceptical, but even if its true, I certainly don't want some company(ies) with such manipulative aims knowing me so well that they know all the weak spots to hit so I spend more.
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and there's no profit for the marketers unless they tie that profile back to some wallet in meatspace.
You don't need to tie a profile to a wallet before pitching your product. If a visitor is there and that visitor tends to be a competitive gadget buyer, you pitch him your newest gadgets and give him a better price than you might normally. You don't need to know his name or address, only that he buys things that you sell.
*shrug* .. Of course, I'm not saying that tying that profile to a person in "meatspace" isn't still valuable, just not for the reasons most people think. You can get a good visitor profile on someone and achieve 95%+ of your marketing goals without needing to keep track of the visitor's identifying information. (IMO)
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