EasyGroup Does MVNO... With No Phones

While most folks are focusing on the specific announcement of EasyGroup's planned MVNO offering (something they had announced a while ago) or the silly lawsuit competitor Orange is threatening over (no, seriously) the color of their logo, the most interesting part of easyGroup's new MVNO is the fact that they're not worrying about phones at all. Instead of doing deals with handset vendors, they're simply offering a SIM card and you need to bring your own phone. While this makes life easier for EasyGroup, it also lowers the barriers to switching for some users. It may be interesting to see if deals like this get users pushing for more unlocked handsets to be offered.