Will A DirecTV Customer On Comcast's Payroll Switch?

from the oh,-such-suspense dept

Comcast's latest attempt at "reality TV" has some quite skeptical. Broadband Reports tells us that the latest advertising gimmick from the company to try to win back customers they've been losing to satellite TV is to put on a "reality TV" style commercial, where they follow around a happy DirecTV user as he debates whether or not to switch. Of course, the extra detail is that the happy DirecTV user just happens to be a copywriter for the ad agency Comcast hired to create these commercials. Everyone involved claims that he's free to make up his own mind -- but if he chooses poorly, it could mean (a) the end result of the experiment is never told to the public and (b) the ad agency loses a big customer in Comcast. But, they still insist... no bias at all. Of course, these days, I think most people are skeptical enough to already assume that the whole thing has been scripted in advance.
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  1. identicon
    Geekfather, 20 Aug 2004 @ 10:09am

    Tell you what Comcast...

    Return Tech TV to it's former self, dissolve G4 completely, stop capping your broadband users and selling it to them as unlimited, apologize to the planet, stop being evil and then, only then will I give you my business.

    link to this | view in thread ]


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