Just How Loyal Are You To The Companies That Provide Your Tech?
from the mixed-bag dept
While there are plenty of different ways to judge a company's prospects, one interesting element to look at is how "loyal" buyers are. Of course, loyalty may be tough to judge, and simply buying from a company (even repeatedly) doesn't necessarily show loyalty -- as a buyer may end up buying regrettably because there's nothing else available. However, here's a study of corporate IT buyers, where the folks behind the study go out and talk to various buyers to get a real sense of where their loyalties lie, and it suggests which companies might be vulnerable on loyalty. While Dell, Microsoft, Cisco and Oracle scored well (almost all of which may surprise some people), Apple, Intel and PeopleSoft faired poorly (which, again, is likely to surprise people). Of course, more details would be useful in determining what the real issues are. Loyalty can be a function of a variety of things, but it's interesting to see so many often-criticized companies on the "good" list, and so many companies that have good reputations on the "bad" list.
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I think it's pretty much fair to say that with the big companies it's more about momentum than Loyalty.
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Study of IT buyers indeed
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not
Which turns out to be not at all.
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